Thursday, February 10, 2022

Visual attention and Eye Tracking Web Design Technique

 Since most users today use mobile devices, web designers have to switch their focus a little bit more to designing a site that will be appropriate and equally appealing on a mobile device. I found an article that intrigued me, a study was done on the visual attention of 48 volunteers, and they were placed 50cm in front of the eye tracker. The eye tracker was an analysis software that collected the eye movement and gazes information of the participants. It was able to detect whether there was a significant difference in attention distribution among regions of interest (Hung & Wang, 2020). The camera was able to focus and adjust on the participant's pupil. The study overall found that no matter where images and text were placed on a website, the users were more drawn to the text to understand the graphical representation (Hung & Wang, 2020). This article helped me figure out how to place text and images; I will be able to keep in mind that users will always end up with more interest in the text. My family is also in the process of trying to sell and move houses, so this week has been hectic. 

Information from: https://doi.org/10.1007/s11227-020-03283-1 

 


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