While writing and planning my research rough draft, I found a couple extra articles which really drew my attention and had more important factors of website analytics. I found a new factor called the bounce rate. The bounce rate is basically how long it takes for an individual to leave the website for whatever reason. The major reasons that a website has a high bounce rate are because there is insufficient content meaning that the website could be too small, low-speed navigation, meaning the website's loading speed is slow, and insufficient security, meaning they do not trust the website. If there are any of these negative factors, the individuals will almost immediately leave the website. When these factors are addressed, the bounce rate decreases, and the percentage of the organic search engines increases.
Information and image from: doi:10.3390/bdcc4020005.
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